A type of rhetoric that I see almost on a daily basis, are advertisements for alcohol. Whether I am just watching a show on television, at a sporting event, driving on the highway or just walking around campus, everywhere I go I can see an advertisement for alcohol. I feel that the alcohol industry has a lot of potential constraints that could be analyzed that affect the capability of the advertisements to work.
The Alcohol industry pours millions of dollars every year in to advertisements in the hopes of gaining new customers and to expand their sales to those who already buy their products. After watching some Youtube videos and from personal knowledge, the audiences that the alcohol companies are trying to target are those people who want to look cool, feel accepted, have a good time, want to look attractive, and those who already are drinking. I also think that the alcohol companies are trying to target those who do not drink, because they already know that once someone buys their product, they will most likely continue to be loyal customers. The exigence factor that affects alcohol companies and their attempts at advertising are those people who do not drink alcohol, those who cannot drink due to personal or religious beliefs, or to the people who cannot drink alcohol because their bodies cannot handle the alcohol. There is also the exigence factor that companies are trying to get those who already drink alcohol to switch to their brand, because the alcohol companies each view their products as better. I feel like the exigence factor and the constraints are somewhat similar. For constraints I came up with that not everyone can drink, whether it is because of personal or religious beliefs, their age, or because their bodies cannot handle alcohol. I feel that these constraints are still why alcohol companies still pour millions of dollars in to their advertisements, just so they can gain a few new customers and to prove that their product is the best.
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